A kit for Arai Construction employees to make their own ‘A’ to be used on business cards, helmets, etc. It is the ‘A’ of Arai Construction and leads to a unique ‘A’ for each and every worker.
The rules were set so that various shapes could be made with the three lines, but not ‘H’ or ‘N’.
Although some programs were initially prototyped, the paper underlay and lines have a familiarity that allows you to touch them with your own hands, and a storyline that allows you to make them with people close to you or with your children.
Design Direction: &Form
Creative Direction: KESIKI
Art Direction: Arata Maruyama
Design: Arata Maruyama, Chihiro Ishikawa, Hibiki Amano, Rikako Suda
